Beshknow Radio
Industry: Entertainment
Our service: Managed Projects
Background
Beshknow curates mood-based music for renowned businesses, including shopping malls and franchise stores. Founded in 2016, ‘Beshknow’ emerged as a trailblazing independent online radio station. With a commitment to promoting independent sound artists and global musicians, the platform curated mood-based music for renowned businesses, including shopping malls and franchise stores. Their unique approach involved meticulous track selection based on environment, clientele, and time of day, ensuring that every note resonated with the ambiance.
Our approach
Beshknow sought to expand its reach from a B2B model to encompass a B2C audience, aiming to make their unique music experiences accessible to the general public. Cube10 stepped in to facilitate this ambitious transition, ensuring the platform was intuitive, reliable, and user-centric. Our approach was rooted in a deep understanding of Beshknow’s vision, and we worked collaboratively through every stage, from strategy formulation to application deployment.
Technologies
To bring this vision to life, we leveraged a diverse tech stack. The backend was built using NestJS, a progressive NodeJS framework known for its scalability and efficiency. Python was utilized for handling large audio file transfers, ensuring smooth and rapid processing. Data management was entrusted to PostgreSQL, while Redis was employed for its robust caching capabilities. On the frontend, we utilized Flutter for a seamless cross-platform experience, complemented by Vue for specific user interface elements. Angular played a crucial role in the development of a comprehensive admin panel, streamlining content management and user interactions. The entire solution was containerized using Docker, ensuring consistency across different development and deployment environments.
Understanding
Our journey with Beshknow was rooted in a profound understanding of their needs and the challenges inherent in transitioning from a B2B to a B2C model. Through continuous dialogue and collaborative design sessions, we were able to align our strategies with Beshknow’s vision, ensuring that the platform we built truly resonated with the target audience.
High-fidelity design
The design phase was a collaborative endeavor involving both Cube10’s UX experts and Beshknow’s design team. Together, we crafted high-fidelity designs that captured the essence of the brand while providing an intuitive and engaging user experience. The design process was informed by our deep understanding of Beshknow’s audience, ensuring that every element of the interface was tailored to meet their needs.
Development
Development was approached with a focus on scalability, reliability, and user engagement. The microservices architecture ensured flexibility and future-readiness, while our choice of technologies facilitated a smooth and efficient development process. From the backend to the frontend, every component was meticulously crafted to provide a seamless user experience. The progressive web application (PWA) served as a valuable testing ground, allowing us to gather real-world data and refine the application in preparation for the full-scale launch. The culmination of these efforts was a robust platform that successfully bridged the gap between B2B and B2C, providing Beshknow with a solid foundation for future growth.
