Cutting Edge
Industry: Food and Beverage
Our service: Managed Projects
Background
Our partnership with Cutting Edge, a prestigious marketing and communications agency in Dubai, and awarded as “Most Trusted Marketing & Business Solutions Consultancy – Middle East,” led to an innovative project for their esteemed client, a titan in the nutrition industry. Our task was to address a significant challenge within their diverse product range, focusing on their infant nutrition segment’s compliance with the World Health Organization’s stringent marketing guidelines.
Our approach
To elevate the client’s compliance monitoring process from a cumbersome manual system to an agile automated one, we facilitated workshops with the compliance team. This in-depth engagement allowed us to glean insights into their specific needs and tailor a solution that would streamline their workflow effectively.
Technologies
The solution leveraged a robust combination of technologies. For frontend, React.js was chosen for its dynamic user interface capabilities. On the backend side, a specialized ‘violation service’ to process and verify compliance data was combined with a secure data warehouse to ensure efficient data management and integrity. a systemized email template feature facilitated prompt notifications.
Understanding
Our understanding of the client’s internal processes was crucial. The goal was to minimize manual input, expedite the detection of compliance issues, and provide a clear and manageable user interface that could deliver critical information without unnecessary complexity.
High-fidelity design
Our UX team engaged in an iterative design process to ensure that the platform was not just a tool, but an extension of the compliance officers’ capabilities. The design focused on creating a seamless flow of activities, from identifying potential infractions to initiating contact with e-commerce platforms. The high-fidelity prototypes were developed to depict a clear and detailed visualization of the user journey, ensuring that every step, from login to reporting, was intuitive and efficient.
Development
The application was engineered to autonomously scan and identify products across multiple e-commerce sites, checking for adherence to WHO guidelines. The system’s violation service processed the data that is pushed through a message broker, labeled any discrepancies, and made the information readily available on a user-friendly dashboard developed with React.js. Maintenance and Updates: Regular updates and maintenance are integral to the platform’s success, ensuring compliance with evolving WHO guidelines and the dynamic landscape of online retail platforms. Our team is committed to adapting and refining the system to meet the brand’s future compliance monitoring needs. Through our collaboration with Cutting Edge, we have delivered a tailored compliance monitoring solution that not only meets the exacting standards of international health guidelines but also equips compliance officers with a powerful tool to execute their responsibilities effectively.
